Albania Media Monitoring - We have Albanian media covered

What serves monitoring ?
Our services promise to better enable your company in achieving these aims:
- Investing in media for advertising purposes can be a hard-to-take decision. You are about to negotiate for the cost of your campaign. How does one TV sell airtime in comparison to others? Are they trying to sell you airtime in under-sold time slots with the price of the most valuable ones? What is the average number of spots per commercial break? How does spot placement affect your campaign:
-You pay top dollar and all you get in return is ghost airtime, you run your commercials and they go away in seconds. How can you be sure that the booked spots have all been aired in compliance to the negotiated schedule?:
- What’s the competition doing in the mean time? What is their strategy? Is your campaign a drop in the ocean or otherwise excessively and unnecessarily heavy?

What media MCM monitor?
MCM assures accuracy and comprehensive coverage of Albanian media: 35 newspapers and magazines, 12 broadcast (television and radio). Furthermore, it enables the tracking of mass events, OOH advertising, and informs media research and consultancy services for our clients, primarily international companies and organizations in Albania, but increasingly local businesses and institutions, too.

Monitoring process
We monitor media based on your parameters, with the advantage of having a monitoring system that allows for an unlimited number of search terms and up to 41 identifying fields. thats allows analiysis from different anles.
We work with you in building a list of search categories and subcategories of products, and other important ads parapeters (quality placement, ad break, etc...) that deliver the optimum retrieval of media clips of interest.
We always strive to accommodate special requests in terms of the reporting format, manner and language of reporting, etc…
Our search methodology combines advanced technology solutions with human analysis to provide thorough media coverage reports and analysis of relevant ads only, saving you both time and money.

MCM - Media Intelligence

Follows, we have describet below the most common services report :

1. Media behavior analysis

Based in your parameters we are able to provide you quantitative and qualitetive date based in the overall media activity in point of view profile production, topics covered, opportunities and challenges in these TV channels and Newspapers.

Media behavior Media analysis based on different aspects including: Media coverage; Program schedule and the best rated programs, Targets (education, age, and gender), Air time/space Sold-out from TV channels, GRP and CPP, SOV and SOI. That’s enable the decision making and strategy on media mix usage. Among others, this report provides a calculation of each advertiser’s spending as a percentage of the overall monthly advertising revenue of each TV channel, thus indicating how much business provides to the latter compared to the overall advertising income. It also provides an assessment of the level of ads Quality Placement. These parameters allows to make a more informed choice of advertising medium, as well be better prepared in media buying price negotiation.

2. SWOT analysis

This report includes information related to a brief SWOT analysis of different media in Albania, which allows you to know better the Albanian media market, their characteristics and compare habits for selecting the best media mix investment.

3. Media content analysis

A multitude of variables are used giving quantitative and qualitative projections on:

Topical/keyword exposure and bias analysis (Click for more)

Politicians /Anchor/journalist exposure and performance (Click for more)

Media positioning and attitude (Click for more).

4. Media content storage

A large multi-media content storage from TV broadcast and Press publication is available for research, verification and other proposes. The TV broadcast content is archived for 90 days and Press publication for 1 year.

5. Copyright protection

Copyright Verification Tool assists copyright owners in searching for material that they believe to be infringing. These reports allow to locate that material with prove of airings and publication.

Use MCMonitoring customised services

We pride ourselves in providing services that cater to our client needs promptly, reliably, and with uncompromising quality. Our media monitoring system is easily scalable, customable with a strongly embedded quality control component. It an essential part of our work to ensure that the clips we send truly match the intent of the search you have commissioned, and that the analysis is comprehensive and relevant to your needs..We always strive to accommodate special requests in terms of the reporting format, manner and language of reporting, etc.

In 2008 we have captured:
762,186 TV and Radio commercials; 36,619 of them, unique.
65,261 press commercials; 24,866 of them, unique.
345,339 relevant articles, stories and events tracked.
17,2800 hours video stored.