Albania Media Monitoring - We have Albanian media covered

What is media monitoring? As the name suggests, it is the tracking of information from monitoring Broadcasts and Print media.
Media monitoring means knowing about things that may affect your organization, industry and in particular the competition.

Why Media Monitoring?
Media content provides an untapped source of intelligence that can be employed by both commercial and non-profit organizations to measure and evaluate image and performance and monitor audience needs and attitudes.
In the business world, customer loyalty and share of influence are the primary goals of marketers and brand managers. Supported by advertising agencies, they use media monitoring reports to ascertain their share of voice, identify areas of growth and opportunities, bolster the competitive analysis, as well as build successful advertising and communication strategies.

MCMonitoring

MCMonitoring has been offering independent media monitoring services for news and advertising in Albania for over 8 years. The customized MCC’s Media Monitoring system, based on “MediaWatch” and “PressProduction”, assures accuracy and comprehensive coverage of Albanian media: 12 broadcast (televizion and radio) and 35 newspapers and magazines. Furthermore, it enables the tracking of OOH advertising, and informs media research and consultancy services for our clients, primarily international companies and organizations in Albania, but increasingly local businesses and institutions, too. The first company to offer full service media monitoring in Albania, MCM maintains a leadership position sustained by a continuous effort to adopt industry’s international best practices and technology offerings, and thus provide continually improved and expanded quality monitoring reports to respond to quickly evolving demand in the market.

Use MCMonitoring services

Media content provides an untapped source of intelligence that can be employed by both commercial and non-profit organizations to measure and evaluate image and performance and monitor audience needs and attitudes.

Competition in the retail market continues to rise & Customer loyalty and share of influence are the primary goals of marketers whether it be advertising or sales promotion to ascertain their share of voice and identify areas of growth and opportunities.

Advertising agencies and brand managers themselves have to assess the placement of their ads and of their competitors within various publications.

MCMonitoring Media Monitoring Reports

In 2008 we have captured:
762,186 TV and Radio commercials; 36,619 of them, unique.
65,261 press commercials; 24,866 of them, unique.
345,339 relevant articles, stories and events tracked.
17,2800 hours video stored.