MCMonitoring - We have Albanian media covered

What serves news monitoring? Whether you need to know what is the Albanian media coverage of your company, your competitors, of the industry you operate in, the political and economic environment that affects your business, or seek an in-depth analysis of relevant media reports to assess current image and help plan your PR activities, MCMonitoring has the range of media monitoring services, experience and expertise to ensure that your objectives are achieved in every respect.
This service will be now implemented systematically for all news published in press allowing text search capabilities, category indexation allowing the implementation of reports very quickly able to satisfy time critical delivery.

What media MCM monitor?
MCM assures accuracy and comprehensive coverage of Albanian media: 35 newspapers and magazines, 12 broadcast (television and radio). Furthermore, it enables the tracking of mass events, OOH advertising, and informs media research and consultancy services for our clients, primarily international companies and organizations in Albania, but increasingly local businesses and institutions, too.

Monitoring process
We monitor media based on your parameters, with the advantage of having a monitoring system that allows for an unlimited number of search terms and up to 18 identifying fields (i.e. name of media, date, length/area, summary, etc.) per clip.
We work with you in building a list of search categories, topics , and/or keywords that deliver the optimum retrieval of media clips of interest.
We always strive to accommodate special requests in terms of the reporting format, manner and language of reporting, etc…
Our search methodology combines advanced technology solutions with human analysis to provide thorough media coverage reports and analysis of relevant clips only, saving you both time and money.

MCM - News monitoring

Choose the right tool to monitor what interests you in the media:

1. Daily Albanian Media Review

A daily summary in English of main news in Albanian TV and Press divided into four main sections (Current issues, Domestic policies, International Relations and Business/Economy), delivered daily until 9 AM. This is a valuable executive summary of the main daily news that clarifies also the media sources. The press news is retrieved from the same day press clipping and the broadcast news from last night news editions broadcast.click here for example report.

2. Express Monitoring

If time is an essential consideration, early reporting of relevant day print and previous day TV broadcast media news in Albanian language including key details of individual media is delivered. The relevant hits are selected and retrieved based upon keywords. A friendly user interface will allow you to search, select and prepare your own press clipping reports. Express Monitoring can be accessed on-line from our web portal with data available usually from 6 AM or sent to you daily from 8 AM click here for example report.

3. Media Content

If you are you interested in breadth of detail on relevant media clippings, spending the minimum of your time, The Media Content reports, with its concise and precise English summaries highlighting key market intelligence and editorial opinion, will focus information of tactical importance to your organization. The report includes an executive summary in English of the main news from the same day of print media and previous day TV broadcast media and for each relevant media articles followed by a 4 lines English summary with the original clippings of relevant media articles or video with key data on audience. The media content reports are delivered usually in the morning from 9 to 12 AM.click here for example report.

4. Coverage Analysis

Coverage Analysis reports provides you a thorough quantitative and qualitative analysis of the relevant news clippings to highlight the level and type of media appearance and media impact vis-à-vis your topics of choice over time, as well as provide valuable insights for media strategy. These reports track customized quantitative parameters, including aggregated viewer ship/readership data per news clip, which are then displayed in several accurate charts and graphs. Qualitative measures include source of information, context, tone, messages, appearance and list of reporters. The rapports are delivered usually monthly or covering longer periods of time.
click here for example report.

5. Media Communication & PR services

In a process fully driven by your goals as our client, based on our research capability and advanced analysis of specified topics, the considerable expertise of media professionals in our media monitoring team, and our overall experience in media consulting, we can work for and with you to prepare and implement media campaigns, targeted media events, as well as write and secure distribution media for specific public relations materials. We pride ourselves in providing superior PR services, which are both measurable and guarantee a high return on your investment..

Use MCMonitoring customised services

We pride ourselves in providing services that cater to our client needs promptly, reliably, and with uncompromising quality.
Our media monitoring system is easily scalable, customable with a strongly embedded quality control component. It an essential part of our work to ensure that the clips we send truly match the intent of the search you have commissioned, and that the analysis is comprehensive and relevant to your needs.
We always strive to accommodate special requests in terms of the reporting format, manner and language of reporting, etc.

MCMonitoring system process, capture and index monthly:
65,29,000 print articles and 350 Hours of video broadcast.
MCM system identifies and delivers monthly:
5200 relevant articles and stories, 50 hours of video and 60 customized news monitoring analysis. .